Despite an insignificant increase in traditional news coverage (54% 95%CI: -144 to 247), tweets including the terms “climate change” or “global warming” reached record highs, increasing 636% (95%CI: 573–699) with more than 250,000 tweets the day DiCaprio spoke. To demonstrate this claim we evaluated how Leonardo DiCaprio’s 2016 Oscar acceptance speech citing climate change motivated global English language news (Bloomberg Terminal news archives), social media (Twitter postings) and information seeking (Google searches) about climate change. Big data analytics make it possible to rapidly detect public engagement with social causes by analyzing the same platforms from which organic advocacy spreads. In some cases this “organic advocacy” may rival or even eclipse top-down strategies. However, more people are independently engaging with social causes today than ever before, in part because online platforms allow them to instantaneously seek, create, and share information.
When you bite into it, it bursts in your mouth.The strategies that experts have used to share information about social causes have historically been top-down, meaning the most influential messages are believed to come from planned events and campaigns. “The bad part is the membrane around it,” he told Variety.
It took Leo hours to get ready for each day's filming, according to The Telegraph: "The make-up department covered DiCaprio in 47 separate prosthetic pieces, the fitting of which had the actor rising at 3am for a four-to-five-hour make-up session every day before a two-hour drive along unpaved tracks to the film’s remote location." And DiCaprio, who has been a vegetarian since 1992, bit into raw bison liver in the name of cinematic realism. There was no cellphone service, so the crew had to communicate using messengers on snowmobiles. Temperatures regularly fell to 25 degrees below zero, and the directors' insistence on shooting in natural light made progress very slow. One crew member told The Hollywood Reporter that the original set, in remotest Alberta, Canada, was "a living hell." Filming moved to Argentina at one point in search of the correct snow. The process of filming The Revenant was by all accounts incredibly arduous. Intent on revenge, Glass crawled 200 miles through treacherous terrain to face the men who had left him to die. The Revenant is based on the true story of a fur trapper named Hugh Glass, who survived being mauled by a bear and abandoned by his men. For his role in The Revenant, Leo has already taken home a Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Leading Role and a Golden Globe for Best Actor in a Motion Picture Drama, and this Oscar will be the perfect addition to his trophy shelf. And he's been nominated for Best Actor three separate times, for his roles in The Aviator (2005), Blood Diamond (2007), and The Wolf Of Wall Street (2014). In 1993, he was nominated for Best Supporting Actor for his role in What's Eating Gilbert Grape?. DiCaprio has left the Oscars empty-handed four previous times.
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